Condottieri e Artisti – Mercenaries and Artists in the IT industry

John Ferguson Smart | Mentor | Author | Speaker - Author of 'BDD in Action'.
Helping teams deliver more valuable software sooner11th March 2019

It was the time of Da Vinci and Michelangelo. It was also the time of Machiavelli and the Medici. Artists working on timeless masterpieces crossed paths with mercenary captains, contracted to do a very specific job.

In this keynote talk, John Smart will address important questions with deep implications for any IT team, or any organisation trying to make a difference, or simply to get the most value out of their IT projects.

Who is your real customer? Is there a cost to quality? Are you building an artwork that will last, or simply fulfilling a contract?

An inspiring and entertaining talk that will take attendees on journey from the Italian Renaissance to Silicon Valley and the City of London, and see what lessons can be learned about cultures, attitudes and work ethics today.

© 2019 John Ferguson Smart